2008 Democratic Presidential Caucus
As Americans, nothing is more important than our right to vote. That's why when the Nevada State Democratic Party approached us looking for a new campaign to increase voter awareness for the state's 1st Democratic Presidential Caucus we couldn't refuse. CCG developed a number of different tools for carrying out this important task, including posters, radio spots, direct mailers and email blasts that were designed with a focus on encouraging voters to do something they've never done before. Our campaign bridged the generational gap and helped inspire an electorate to participate in Nevada's first Democratic Presidential caucus. Our campaign was met with unprecedented success as over 117,000 Democrats, about 30% of registered Democrats, stood up and were counted. That's 12 times more than the 9,000 Democrats that voted in 2004.